Stan Store Pricing in 2026: Creator vs Creator Pro, Fees and Payouts

Stan Store plans and prices

Stan sells two plans, Creator at $29 a month and Creator Pro at $99 a month, and neither takes a cut of your sales. Paying yearly brings them down to $300 and $948 a year, according to Stan's plan comparison.

Prices as of October 2026. Sources at the end of this page.

Paying yearly saves $48 on Creator ($348 billed monthly against $300) and $240 on Creator Pro ($1,188 against $948). There's no free plan, and Stan's affiliate-only accounts don't include a store. Either plan starts with a 14-day free trial. If you subscribe in Stan's iPhone app, Apple bills you monthly, because annual plans are only sold in a web browser.

Creator vs Creator Pro: what the extra $70 a month buys

Creator Pro is a marketing upgrade. Your storefront, products, courses and community work the same on both plans; Pro adds the tools that help you sell more of them.

According to Stan's help center, Creator Pro adds:

• Email marketing: broadcasts and automated flows with unlimited contacts. Manual imports are capped at 5,000 contacts per store, and at 10 during a Pro trial.
• Funnels, upsells and order bumps, so one checkout can sell several products.
• Discount codes and limited-quantity offers.
• Payment plans through Stan Payments, plus Afterpay and Klarna.
• Affiliate share, which lets customers resell your products for a commission you set.
• Meta, Google, Pinterest and TikTok pixels for ad tracking.

Creator Pro earns its $70 when it replaces tools you'd otherwise pay for separately, such as an email platform or a funnel builder. If those would cost you more than $70 a month on their own, Pro is the cheaper route.

Stick with Creator if you sell a few downloads or one membership, promote through organic posts and AutoDM (included on Creator) and don't run discounts or paid ads. At $1,000 a month in sales, Pro's $99 alone is almost 10% of revenue.

Stan Store transaction fees

Stan takes 0% of every sale on both plans. Per sale, you pay Stripe's or PayPal's processing fee, which Stan lists in its fee article (updated September 23, 2026).

Prices as of October 2026. Sources at the end of this page.

Card payments need a new Stripe Custom account that Stan creates and manages for you. You can't connect an existing Stripe account, and you can't log in to this one at stripe.com; you see it through Stan's Settings → Payments page and the Income tab. When you refund a sale, Stripe keeps its processing fee.

Stan Store payout fees and cash-out timing

Stan has no automatic payouts. You cash out by hand from the Income tab, and Stripe charges 0.25% + $0.25 per payout, with a $1 minimum.

• US Stripe sales take 2 to 7 business days to become available, and creators outside the US wait up to 7. The first payout on a new Stripe account can take 3 to 7 extra business days while it's verified.
• Your available balance must be at least $10, and the money reaches your bank 24 to 48 hours after you cash out.
• Selling in a currency that differs from your Stripe account's currency adds 1% to each payout for US creators and 2% elsewhere.
• Stripe Instant Payouts are US-only and become available after 30 days and $2,000 in cash-outs, at Stripe's discretion.
• PayPal sales skip this process and land directly in your PayPal account.

Cashing out $10,000 a month in four weekly payouts costs about $26 in payout fees: 0.25% of $10,000 plus four $0.25 charges.

What Stan Store costs at $1,000, $10,000 and $50,000 a month

The plan fee dominates at low revenue and fades at high revenue. On a $50 monthly membership, Creator Pro costs 13.9% of $1,000 in sales but 4.2% of $50,000, while Whop stays at 3.8% because it has no plan fee.

Prices as of October 2026. Sources at the end of this page.

Stan's cost is the plan price + 3.4% of sales (Stripe's 2.9% plus 0.5% on recurring payments) + $0.30 per payment. Whop's is 3.2% of sales (2.7% plus a 0.5% billing fee) + $0.30 per payment, as set out in our guide to Whop's fees. We assumed US cards, monthly billing, no add-ons and no payout fees. Paying Stan yearly takes $4 (Creator) or $20 (Creator Pro) off each Stan figure, and for one-time sales such as downloads, subtract 0.5% of sales from every column.

Whop also lists a $0.07 Radar fraud-screening fee per transaction, which our calculator leaves out. On this $50 membership it adds $1 to $70 a month and doesn't change the order. To try other prices or a mix of one-time and recurring sales, use the creator fee calculator; our Whop vs Stan Store breakdown shows where cheap, high-volume products tip the math toward Stan.

Hidden Stan Store costs to budget for

The plan and card fees aren't the whole bill. None of these costs appear on Stan's plan comparison, so budget for them separately:

• Payout fees of 0.25% + $0.25 per cash-out, covered above.
• International and currency fees: +1.5% when the buyer is abroad and +1% for currency conversion, and your whole store runs in a single currency.
• Refunds: Stripe keeps its fee, so a refunded $100 card sale still costs you $3.20.
• Chargebacks: $15 per dispute for US-based creators.
• Buy now, pay later: Afterpay at 6.0% + $0.30 costs roughly twice what a normal card payment does.
• Sales tax: Stan isn't the merchant of record. Stripe Tax can calculate tax at checkout for Stripe-connected creators in the US, Canada, UK, Australia, New Zealand, Switzerland, Norway and the EU, but registering, filing and paying it are up to you.

Is Stan Store worth it?

Stan is worth it when its built-in marketing replaces tools you'd otherwise pay for, and when a simple setup matters more to you than the lowest fees.

It's worth the money if:

• Instagram drives your sales and you rely on AutoDM, which is included on both plans.
• You'd actually use Creator Pro's email, funnels and payment plans, which could otherwise mean several separate subscriptions.
• You want one page, one checkout and very little to configure.

It's probably not worth it if:

• You mainly sell a membership, course or community. You'd pay $29 to $99 a month for features a $0/mo platform such as Whop includes, plus 0.2% more per card sale.
• You need a custom domain, team logins or more than one currency, none of which Stan offers.
• You're on Creator Pro only for discount codes or order bumps.

If you're weighing other platforms, our ranked list of Stan Store alternatives compares seven options by what they cost at $1,000 and $10,000 a month. For context on pricing elsewhere, Kajabi's cheapest plan costs $179 a month billed monthly (Kajabi pricing explained), while Gumroad has no plan fee but takes 10% + $0.50 per sale plus processing (Gumroad's fees broken down).

How to cut your Stan Store bill

Three moves lower what you pay Stan:

1. Switch to yearly billing, which saves $48 a year on Creator and $240 on Creator Pro.
2. Drop to Creator if you don't use email, funnels, discount codes or pixels. That saves $70 a month.
3. Move to a $0/mo platform. Our Stan Store to Whop migration guide covers moving products and members, and the free migration tool sets up your Whop. Your subscribers will need to enter their cards again, because Stan keeps them in its own Stripe account.

This page explains Stan's and Whop's published fees. It isn't financial or tax advice.